Popularity of special lenses to relieve eye strain caused by digital equipment

The increased use of digital equipment that penetrates both work and leisure life, coupled with increased interest in health and wellness, has also led to a growing interest in eye health.

Ophthalmologists and eyeglasses manufacturers have begun training information about eye care through websites and other means of communication. Consumers are beginning to use more glasses for prevention or protection, and manufacturers are expanding production to meet demand.

Global eyewear lens company Essilor launched Eyegen, a lens brand for digital stability fatigue relief, in January 2019 for children and adults. Consumers are also growing interest in nonprescription eyeglasses to resolve them with digital stable blood such as blocking blue lights, and the brands Felix Gray, MVMT and Quay are among the most representative.

 

 

As it becomes easier and cheaper to purchase eyeglass frames online, it is showing the fastest growth among the distribution channels for eyeglass frames. In February 2010, Warby Parker provided 'Home Trion' and 'Virtual Trion' services, which upset the market for monopolistic spectacles.

 

: Warby Parker

 

LensCrafters, Target Optical, EyeMed Vision Care, and Luxotica US, the world's second largest eyewear company, are leading the U.S. eyewear market.

Meanwhile, Esilo and Luxotica merged in October 2018 to set up the world's largest optics company.

Eyeglass frames are fit, function, price taken into account various factors, such as market. As a result, products featuring a variety of sales points, including an artistic design spectacle frame, a spectacle frame costing less than $6 and a customized one using 3D printing are being released.

New companies, employing new technology and marketing tools that offer more than brand value, are challenging eyewear giants.

Although virtual vision testing programs have helped promote the sale of spectacles over the Internet, the need for eye exams through direct visits still exists. Some companies, such as Lensabl, based in Los Angeles, offer services that can be done online, from eye exams to purchases.

According to Who What Wear, a fashion brand that provides information such as trend reports, style guides and fashion news, the Aviator, Retro and Geek chic styles will lead the trend for the time being.

As the frequency and time of exposure to digital screens, whether indoors, outdoors, work or leisure, such as TVs, computers, cell phones, or tablet PCs have become more frequent, the fatigue of our eyes has become inevitable.

More customers are interested in not only the design of eyeglass frames, but also the protection features included in lenses, such as blocking blue lights, and are considering buying them.