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There is a trend in weight management, which combines a healthy diet with exercise.


In addition, consumers are increasingly using weight-management apps such as 'FitBit', 'MyFitnessPal' and 'Lose it' due to the spread of smart devices and wearable devices.


Let's learn about well-known weight-care foods.


ⓐ Soylent

 

It is selling RTD drinks, coffee and smoothie powder as a meal substitute brand that has been hugely popular with California Silicon Valley engineers since its launch in 2014. It is an investment company from Alphabet, the parent company of Google.

 

 

It contains 20g of vegetable protein, 21g of vegetable fat, more than 26 kinds of vitamins and minerals and is a vegetable organic product. It is a clean label product with no GMO, sugar, gluten, artificial coloring, artificial fragrance and lactose components.



ⓑ Bear Squeeze

 

A clean-labeled meal substitute, it is a plant-based Palio & Keto diet drink.

 

Bear Squeze's drink is a product that contains nutrients and lactobacillus, such as a two-person Cale salad, and contains little carbohydrates.



ⓒ Detox tea

 

Demand has been rising among consumers seeking well-being and weight control as social Influences share the sight of drinking detox teas on social networking sites and advertise its effects.

 

In particular, it is particularly important to contain a variety of nutrients as dietary drinks are in high demand not only among consumers who want to manage their weight, but also among consumers who are unable to spend their meals separately due to busy daily lives.


The brand story, which seeks clean label products that exclude harmful ingredients and sustainable production methods, is the most trendy element of U.S. market marketing in recent years.

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